Concord, MA – March 7, 2011 – (RealEstateRama) — Barrett & Company, one of the largest independent real estate companies in Massachusetts, is taking real estate to the next level with the acquisition of Clayton Realty Group. Loyal customers and prospective clients alike will gain direct access to their realtors through familiar online and social media platforms and capitalize on new dynamic offerings.
- With more than 30 years of service and experience, Barrett & Company Real Estate is providing a level of interactive technology between the agent and consumer that is second to none.
- Clients will get a better feel for their prospective homes with website tools such as walkability ratings, rich community history, town happenings and mapped views of available residences. Interested home buyers and sellers will never miss a beat taking advantage of Barrett & Company’s up to the minute market statistics and trends, price change notifications and details on how long properties have been on the market.
- Clayton Realty Group’s deep expertise in social media connections between realtors and homebuyers will enhance Barrett & Company’s current offerings and ensure unparalleled service. In 2009, Clayton’s site was recognized as the best Real Estate website by the Massachusetts Association of Realtors. In his new role, Jacob Clayton will be focused on business development and online technologies.
- Every one of Barrett & Company’s 52 realtors will receive comprehensive social media training from Interactive Marketing Manager, Beth Lucht who will also aid in the coordination of all online services.
- Barrett & Company will begin immediately to engage with customers via Facebook (http://facebook.com/northwestbostonhomes) and Twitter, promoting open dialog and direct access to trusted realtors. Check out the Barrett Blog (realestateinma.com) for informative posts and creative videos that will help educate clients, demystify the process of buying, selling or staging a home, and showcase life in the Greater Boston Massachusetts towns and neighborhoods.
Laurie Cadigan, President, Barrett & Company says “Buying and selling a home can be both an exciting and nerve-racking experience, especially for first time clients. Every day we work to provide the tools and insight that will empower our clients to feel secure and confident in their decisions. We’re thrilled to have the Clayton Realty Group join our family at this time, bringing their unique experience in social media to deepen our current relationships and create new ones.”
Jacob Clayton, Executive Director of Business Development, Barrett & Company adds “Trusting your realtor is one of the most important aspects of buying or selling a home. Barrett & Company’s realtors lead the pack in experience, industry and town knowledge and most importantly, customer relations. We’re going above and beyond to make sure the information people want most is easy to find, easy to use and always updated. We want our customers to really take advantage of everything Barrett & Company has to offer.”
About Barrett & Company Real Estate
Since 1977, Barrett & Company (barrettandco.com) has grown into one of the most successful independently owned and operated real estate companies in Massachusetts. For over 30 years our outstanding reputation and ethical standards have begun with our agents, who join the Barrett team by invitation only. Our excellence in service and dedication to the consumer extends through in-house marketing, technology, and new construction departments, and continues all the way to company president Laurie Cadigan, who is always accessible to agents and clients alike.
